Freestyle™ Diaper Review

by brandiann
Freestyle Diapers

As a mom of two I have gone through my fair share of both disposable and cloth diapers. Recently, I have been introduced to the Freestyle™ brand and wanted to give it a review. I was pleasantly surprised by the results!

When it comes to diapers, I value a combination of affordability, performance, and eco-friendliness. My family tries to live a non-toxic lifestyle by making conscious choices to minimize exposure to harmful chemicals and toxins in our daily lives.

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About Freestyle

Freestyle™ was created by parents that wanted to liven up the baby care space and establish a new vibe. So they launched the brand Freestyle™ in 2022.

According to Mike and Russ, two fathers and co-founders of Freestyle™, disposable diapers come with three fatal flaws:

1. Toxic Ingredients:  Toxic ingredients is one of the leading causes for diaper rash and sleep disturbances.

2. Deforestation: This process has significant environmental, social, and economic implications.

3. Awful Designs

The designers of Freestyle™ have parents and children at the forefront of their minds. They created a brand that carries Carbon Negative Designs. They asked a pediatric oncologist from the Ivy League, Dr. Ragini Adams, to review their diapers, its materials and its performance and she gave it two thumbs up.

Freestyle Diapers

BambooTek™: Premium, sustainable diapers

Traditional diapers use a lot of trees and Freestyle™ didn’t want to be part of the problem. Instead of tree pulp like other competitors, Freestyle™ uses bamboo pulp from a certified organic farm which has been patented under the name BambooTek™. Baboo is the fastest growing plant on Earth making it the most renewable source of future diapers.

Not only does BambooTek™ save trees, but it also performs better! When comparing it to other brands, Freestyle™ diapers outperformed them with 55% better absorption, 39% more moisture retention and has been described as softer than cashmere.

Freestyle Diapers

Fresh Design

To take their designs from blah to brilliant, they work with artists from pop art icons, tattoo artists, to household names to create their diaper designs.

Their newest release “Welcome to the Other Side” in collaboration with artist and mother Janine Rewel explores the unexpected perfection of nature. Featured in this release are two new designs named “Keep It Wavy, Baby” and “Still Smiling”, where Janine uses organic geometry and smiley faces designs.

Freestyle Diapers


My initial thoughts: the diapers are incredibly soft both inside and out. I am attributing that to the bamboo fibers used as they are known for their softness. Bamboo diapers are often praised for being gentle on a baby’s sensitive skin. They may also have natural hypoallergenic properties.

Freestyle DiapersFreestyle Diapers

Bamboo is a breathable material, which can help reduce the risk of diaper rash by allowing more airflow to the baby’s skin. The elastic stretchy sides are a plus, ensuring a comfortable fit as the baby moves and plays. The elastic helps keep the diaper secure while it’s being worn and helps prevent blowouts.

Bamboo fibers can be highly absorbent, which is an important quality for diapers. They can effectively wick moisture away from the baby’s skin, keeping them dry.

Freestyle Diapers

Freestyle Diapers

Since we currently have potty trained all our children we used a baby doll to reference diaper fit and even added water to test absorbency. We poured in 1/4 cup of water at a time and it took greater than a full cup of water before the yellow indicator line turned blue.

Since we care a great deal about non-toxic chemicals, we love that Freestyle™ diapers are free from certain chemicals, fragrances, or additives. These are prefect for parents who are concerned about potential irritants.
We love the environmental impact the Freestyle™ brand is making. Bamboo is biodegradable, which means it can break down more easily than materials like plastic.

Giving Back

Freestyle™ has partnered with Plastic Credit Exchange to remove plastic from the environment every time you purchase Freestyle™ diapers, making them the only plastic negative diaper brand in the market. Freestyle™ diapers are 88% biodegradable.

Where to find them:

Freestyle™ diapers & wipes just launched at all Whole Foods nationwide, taking the place of Honest Company on shelf. They can also be found in 55 other grocery chains around the country. Their Soft Bamboo Wipes, sold exclusively at Whole Foods until the new year, are 99% water, EWG Verified, and larger & thicker than every other plant-based brand.

Price point is accessible to most families: $14.99/pack on Whole Foods shelves for the diapers, $4.99/72CT for the wipes.
Online it’s even better — $13/pack for the diapers, which puts us generally cheaper than Honest, Pampers Pure, HealthyBaby, Bambo Nature or Coterie.

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Final Thoughts

Overall I was impressed with the softness, design and absorbency of Freestyle™ diapers. I love that they are bamboo. The packaging is all recyclable which is a huge plus for me.

On top of being sustainable, I love that they feature real artists! As an artist myself, I love checking out the designs.

If you have specific concerns or your baby has sensitive skin, you may want to consider diapers labeled as hypoallergenic or those made from alternative materials, such as bamboo or cloth diapers. Always read product labels, consult with your pediatrician, and choose products that align with your preferences and concerns.

Remember that personal preferences can vary, and what works well for one baby may not work as well for another. It’s often a good idea to try a small pack of diapers before committing to a larger quantity to see how they work for your baby.

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